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Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.

SCHIZO-NATION

Jaipur: When pink turned sour

Rajasthan Governor Haribhau Bagade declared at a public meeting in Udaipur that the marriage between Mughal Emperor Akbar and a Rajput princess, Jodha Bai, is a “fabrication”

By Anuja Chauhan June 15, 2025

Women should not be Non-Playable Characters

Today’s right-wingers view women as NPCs

By Anuja Chauhan June 01, 2025

Operation Sindoor is effective branding

I doubt common Pakistanis are happy

By Anuja Chauhan May 18, 2025

What is a ‘working funeral’? The Papal one, for example

During state funerals, world leaders discuss politics without expectations from either side, or their voters

By Anuja Chauhan May 04, 2025

The great American betrayal: Does the US still stand for life, liberty, and the pursuit of happiness?

Is this the death of the great American dream? Anuja Chauhan explores the latest developments in the US under the Trump leadership

By Anuja Chauhan April 20, 2025

Kunal Kamra is feared not for his jokes, but for his truth bombs

And the bombs include swipes at the Ambanis, and a jab at Gujarati enrolment in the armed forces

By Anuja Chauhan April 06, 2025

Forget MAGA and MIGA, go for MDGA—Making Diplomacy Great Again

India should do what Europe is doing—putting neighbourhood first

By Anuja Chauhan March 23, 2025

Men, too, have glass ceilings

What we really need to do is to focus on our men

By Anuja Chauhan March 09, 2025

Stop applauding the sporadic victories of ‘kings’

Unemployment at all-time high and the stock market at all time low

By Anuja Chauhan February 23, 2025

Jeet Adani and Diva Jaimin Shah: The wedding goes slim

Another celebrity who opted for the small and simple wedding option was athlete Neeraj Chopra

By Anuja Chauhan February 09, 2025

Corporate culture gets rough

Seems like a wave designed to systematically push women

By Anuja Chauhan January 26, 2025

Manmohan Singh’s strength lays in his intellect

Intellect not fashion, but rock-solid merit

By Anuja Chauhan January 12, 2025

Rekha ji, time to rock

It's a great time to be an older woman in India

By Anuja Chauhan December 29, 2024

Pitfalls of extreme feminism

South Korea's extreme feminism movement—4B—advocates the four Bis

By Anuja Chauhan December 01, 2024

Hear out my bleat from the street

I realised street market had discovered artificial intelligence

By Anuja Chauhan November 17, 2024
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